The 21 Best B2B Marketing Tools to Use in 2024
B2B marketing tools can help streamline workflows and improve effectiveness. This post outlines 21 of the top tools for 2024 to increase search visibility, create engaging content, analyze performance, and more.
1. Semrush
Semrush is a comprehensive toolkit for SEO, content marketing, competitive research, and pay-per-click advertising. With over 55 tools and access to keyword, website, and backlink databases, it supports users of all levels.
Some key Semrush tools to start with include:
Site Audit
This tool analyzes your website and flags issues affecting search performance or the user experience, like duplicate meta descriptions. It helps fix problems before they negatively impact your SEO.
Keyword Magic Tool
This tool returns thousands of relevant keyword suggestions based on a seed term related to your business. It sorts results by metrics like search volume and difficulty to help with content planning.
Market Explorer
Use this to identify competitors and understand their target audiences, traffic sources, and strategies. The insights can inspire opportunities to outperform rivals.
2. AI Writing Assistant
The AI Writing Assistant generates over 75 types of content like articles, social posts, and newsletters. It saves time by quickly creating high-quality drafts based on prompts. Check content for plagiarism before copying or saving to the “My Content” section.
3. Media Monitoring
This tool tracks brand mentions online to measure PR campaigns, spot reputational threats, and build better influencer relationships. Insights help better understand buyers and shape communications.
4. AI Social Content Generator
The AI Social Content Generator creates engaging social media posts like videos, images, and carousels. Brand colors, fonts, hashtags, and logos can be customized for consistency. Competitive research identifies top-performing post types and hashtags for benchmarks.
5. AdClarity
AdClarity allows analyzing competitors’ digital advertising campaigns on display, social media, and video. Drill into individual ads and publishers to gather intelligence on tactics that drive the most impressions.
6. Audience Intelligence
Understand target audiences on X with Audience Intelligence. Insights include demographics, interests, favored influencers, personalities, and online habits. Segment key personas for effective marketing.
7. Google Search Console
Google Search Console tracks how users find your website through organic search results. It flags technical issues and highlights top-performing pages and keywords. Connect it with Semrush for a unified performance view.
8. Google Docs
Google Docs facilitates content collaboration in real-time. Share documents and set user permissions to work seamlessly on the same assets with internal and external teams.
9. Mailchimp
Mailchimp helps supercharge email marketing campaigns. Drag-and-drop templates, AI content creation, segmentation, automation and tracking features deliver professional emails. Integrate with 300+ apps.
10. Adobe Marketo Engage
Marketo Engage manages marketing across channels like social media, landing pages, and SMS from one place. Features include automation, personalization, analytics and account management tools to engage leads.
11. Canva
Canva empowers creation of visual assets like social graphics and blog post images without design skills. Extensive templates, images, and fonts make quality designs simple. Brand colors can be uploaded.
12. Buffer
Buffer schedules social posts to multiple networks to streamline management. An AI assistant rewrites copy for each channel. Post performance reports provide recommendations for engagement growth.
13. HubSpot CRM
HubSpot CRM gives a centralized view of leads, customers, teams and performance. Features like calendars, email tracking and form templates help track the buyer’s journey from start to finish.
14. Brandwatch
Stay on top of conversations about your brand with Brandwatch. Sentiment, reach, influencer, and competitive research provides a head start on rapport building and reputation control.
15. Google Analytics
Google Analytics offers insights into user behavior, traffic sources, goals and more. Understand the user experience to optimize performance and campaign effectiveness. Connect to tools like Semrush for expanded reporting.
16. Slack
Slack facilitates team communication through dedicated channels for marketing, sales, support and more. Share files, host meetings, assign tasks and coordinate cross-departmental projects in real-time.
17. Unbounce
The Unbounce drag-and-drop builder easily designs high-converting landing pages. A/B testing identifies top-performing elements while analytics measure page effectiveness.
18. Grammarly
Grammarly improves written marketing content with spelling, grammar and style checks. Performance reports grade quality to refine skills while tone and formality suggestions tailor communications.
19. Chili Piper
Chili Piper eliminates scheduling back-and-forth using tools like automatic booking links and lead routing. It helps engage prospects faster to increase qualified conversions.
20. Hunter
Hunter finds key contacts within target companies using public data. Verify email addresses to skip chasing and get the decision-maker’s information for personalized outreach.
21. Livestorm
Create and host engaging webinars and product demos on Livestorm. Customizable registration pages, polls and Q&A keep attendees engaged. Integrations capture leads within workflows.
Using an integrated toolkit of B2B marketing tools gives more data, features and personalized experiences to attract and retain customers throughout their journey. Start evaluating options to refine your strategy in 2024.
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FAQs related to the article:
What is Semrush and what are its main features?
Semrush is a comprehensive toolkit for SEO, content marketing, competitive research, and pay-per-click advertising. With over 55 tools and access to keyword, website, and backlink databases, it supports users of all levels. Some key Semrush tools include the Site Audit, Keyword Magic Tool, and Market Explorer.
How can the AI Writing Assistant help with content creation?
The AI Writing Assistant can generate over 75 types of content like articles, images, social posts and newsletters. It saves time by quickly creating high-quality drafts based on prompts provided. The content can then be edited and optimized before publishing.
What type of insights does Media Monitoring provide?
Media Monitoring tracks brand mentions online to help understand perceptions. Insights include measuring the success of PR campaigns, identifying reputational threats, and building better relationships with influencers and brand ambassadors. This helps shape communications strategies.
How can the AI Social Content Generator be used?
The AI Social Content Generator creates engaging social media posts like videos, images and carousels. Brand colors, fonts, hashtags and logos can be customized. Competitive analysis identifies top-performing post types and engagement strategies. The tool saves time in social media management.
What type of digital advertising insights does AdClarity provide?
AdClarity allows analyzing competitors’ display, social media and video advertising campaigns. Details include estimated impressions, spend and ad performance by publisher. Individual ad details show tactics that drive results for benchmarking.
How does Audience Intelligence help understand target audiences?
Audience Intelligence provides in-depth insights into key demographics, interests, influencers, behaviors and more for audiences on Twitter. Segmenting identified personas allows tailored campaigns. Insights reveal effective targeting and content strategies.
What type of website performance data is available in Google Search Console?
Google Search Console tracks how users find your website through organic search results. It flags technical issues and highlights top-performing pages and keywords to optimize. Connecting it to other tools gives a unified view of search and multi-channel marketing performance.
How can Google Docs facilitate content collaboration?
Google Docs allows internal and external teams to work on the same document in real-time. Permissions control access for simple collaboration. Comments tag other users to streamline discussions rather than multiple email chains when creating content.
What are some key features Mailchimp offers for email marketing?
Mailchimp provides drag-and-drop templates, AI content creation, segmentation, email tracking, automation and analytics. Over 300 integrations connect it to other tools. These features help design and send professional emails while optimizing performance based on metrics.
What are some main capabilities of Adobe Marketo Engage?
Marketo Engage manages leads, campaigns and personalized content across channels. Features include automation, account management, lead routing, analytics and more to engage prospects throughout the buyer journey from awareness to advocacy.
In what ways can Canva help with visual content creation?
Canva makes design simple with extensive templates, images, fonts and colors. Professionals and novices can easily make eye-catching social graphics, blog images and other visual assets without experience. Upload brand colors to maintain consistency.
How does Buffer help manage social media?
Buffer schedules posts to multiple networks to streamline oversight. An AI assistant rewrites copy to improve engagement for each channel. Insights provide recommendations for growing reach, likes and interactions based on performance reports.
What types of insights can the HubSpot CRM provide?
HubSpot CRM centralizes leads, customers, teams and activity for full visibility into the buyer’s journey. Features like forms, email tracking and calendars track progress end-to-end. Dashboards measure marketing impact and sales performance.
How can Brandwatch help with online reputation?
Brandwatch monitors brand conversations to measure PR campaigns, protect reputation and spot engagement opportunities. Insights uncover themes, most influential voices and competitive strategies for rapport building and controlled communications.
What key metrics are available in Google Analytics?
Google Analytics offers insights like sessions, pageviews, bounce rate, conversion rate, traffic sources and more to understand user behavior and optimize the experience. Connecting to other tools expands visibility for refined campaigns.
How does Slack facilitate team communication?
Slack brings teams together in dedicated channels for projects, departments and more. Instant messaging, file sharing, reminders, meeting calls and other features streamline collaboration in real-time without reliance on email.
How does Unbounce help build high-converting landing pages?
Unbounce simplifies page creation through drag-and-drop builders. A/B testing identifies top-performing variables while analytics quantify effectiveness. Templates speed up design while integration connects to important tools.
What are some benefits of Grammarly?
Grammarly improves written content quality by checking for grammar, spelling, punctuation, simplicity and other style issues. Reports provide editing guidance. Connectivity across devices and apps streamlines the writing process. Tone and formality tuning tailors communication.
How does Chili Piper help qualify leads faster?
Chili Piper eliminates scheduling back-and-forth using tools like automatic booking links, lead routing and CRM integration. It engages prospects faster to increase qualified conversions before opportunities are missed.
What type of contact finding capabilities does Hunter offer?
Hunter finds key professional contacts within target companies using public data sources. It verifies email addresses to avoid bounced messages. Hunter provides the contact’s name, role, social profiles and other details for personalized outreach.
What are some ways Livestorm can be used?
Livestorm hosts engaging webinars, demos and other events. Customizable registration pages and polls maintain attendee engagement. Integration options capture leads and retarget those who don’t convert immediately with the full toolkit.
