Deion Sanders is an American former professional football and baseball player who has transitioned into coaching and analyst roles after retirement. Nicknamed ‘Prime Time’ and ‘Neon Deion’, he is considered one of the most versatile athletes of all time for excelling in two professional sports.
During his career, Sanders amassed significant wealth through lucrative contracts and endorsement deals. His net worth has been a topic of much interest among sports fans over the years. This article will provide an overview of Deion Sanders’ net worth and how he accumulated his fortune over his storied career.
What Sources Contribute to Deion Sanders’ Net Worth?
Deion Sanders drew income from several sources that contribute to his current net worth of approximately $40 million:
Deion Sanders played 14 seasons in the NFL as a cornerback and punt returner for five different teams from 1989 to 2005. His highest NFL contracts included:
- 7 year, $35 million contract with the Dallas Cowboys in 1995
- 7 year, $56 million contract with the Washington Redskins in 2000
He earned over $33 million in salary over his NFL career and participated in Super Bowl championships with the San Francisco 49ers and Dallas Cowboys.
In addition to football, Sanders also spent 9 seasons in Major League Baseball as an outfielder for four different teams from 1989 to 2001. His MLB contracts included:
- 1 year, $1 million contract with the New York Yankees in 1989
- 1 year, $2.5 million contract with the Atlanta Braves in 1992
He earned over $6 million in salary over his MLB career.
Endorsements and Business Ventures
Sanders earned substantial income from endorsements with companies like Nike, Pepsi, Pizza Hut, and American Express. He started Prime Time Sports Management to represent athletes. He also made investments in stocks, real estate, and businesses like fashion, restaurants, and car washes that added to his wealth.
After retirement, Sanders worked as an analyst and commentator for CBS, NFL Network, and Barstool Sports. His broadcasting career has provided a steady income stream in recent years.
Breakdown of Deion Sanders’ Net Worth
Here is a breakdown of the components that comprise Deion Sanders’ estimated $40 million net worth:
- $33 million in NFL salary
- $6 million in MLB salary
- Estimated $10 million in endorsements and licensing
- Estimated $5 million from investments and business ventures
- Estimated $3 million from broadcasting career
- Estimated $2 million from appearance fees and memoirs
Less estimated taxes, expenses, and lifestyle spending over the years.
How Does Deion Sanders Still Make Money Now?
Though his playing days are over, Deion Sanders still has multiple income sources that continue to grow his current net worth:
- Salary and fees from broadcasting – Reportedly earns over $2 million per year from NFL Network
- Appearance fees for interviews, corporate events, etc.
- Dividends and profit from his business investments
- Continued endorsements and licensing deals with brands like Under Armour
- Coaching salary – Reported $300,000 per year salary as head football coach at Jackson State University
- Speaking engagements and book writing – Published memoir ‘Power, Money & Sex’ in 2011
In summary, Hall of Fame athlete Deion Sanders amassed a net worth estimated at $40 million primarily through lucrative salaries, contracts, and endorsements during his NFL and MLB playing career. He was one of the highest-paid athletes of the 1990s thanks to his two-sport versatility. Sanders invested his earnings well and continues to profit off smart business deals and his broadcasting career.
At 55 years old, he remains a prominent figure in professional sports and has transitioned successfully into the next phase of his career. With continued coaching success and media/business ventures, Deion Sanders’ net worth should continue rising in the coming years.
Frequently Asked Questions About Deion Sanders’ Net Worth
Here are answers to some common questions about Deion Sanders’ current net worth and how he built his fortune:
How much is Deion Sanders worth in 2023?
Estimates put Deion Sanders’ current net worth at around $40 million as of 2023. The majority of his wealth comes from contracts and endorsements earned during his NFL and MLB playing career. He continues to earn money through broadcasting, coaching, public appearances and business investments.
What was Deion Sanders’ highest NFL contract?
The highest paying NFL contract Deion Sanders received was a 7-year, $35 million deal with the Dallas Cowboys in 1995. This was considered a record-breaking deal at the time for a defensive player.
What was Deion Sanders’ MLB salary?
Deion Sanders earned about $6 million in salary over 9 seasons in Major League Baseball. His highest single-season MLB salary was $2.5 million with the Atlanta Braves in 1992.
How much does Deion Sanders make as a broadcaster?
Deion Sanders reportedly earns over $2 million per year for his analyst role with NFL Network. He previously had deals with networks like CBS and Barstool Sports as well.
What endorsements does Deion Sanders have?
Deion Sanders has had endorsement deals with companies like Nike, Pepsi, Pizza Hut, American Express, Burger King, EA Sports, and Under Armour during and after his playing career. In the 1990s, he reportedly earned around $1.5 million annually just from his Nike endorsement contract.
Is Deion Sanders still coaching?
Yes, Deion Sanders is currently the head football coach at Jackson State University. His reported salary for this coaching role is around $300,000 per year.