Communicating your company’s brand identity is about more than just letting people know who you are. It’s also a reminder of your values and the way they inform your style when you communicate with customers. That’s why investing in small additions like a custom videoconferencing background is a great move.
Consistency and Quality in Branding
Branding goes beyond your logo and signage. The most successful companies build brands that are identifiable by unique color choices or combinations, a consistent way of structuring messaging, and clear goals. Using a branded custom office background gives you a chance to put those into play by displaying your company’s information in its branded font set, with a color scheme that follows the same guide. That makes the rest of your imagery more impactful by fully supporting your brand identity instead of just reminding clients who you are.
Displaying Your Logo
Your logo is also a great way to communicate your brand’s identity beyond the name because it reflects your values and aesthetics with clear iconography. That’s what makes a great logo powerful, and you can find free Microsoft Teams backgrounds that give you template space to insert custom logos. That is a great option when you want to communicate in a professional tone during conference calls and you do not have the authorization to commission a custom background from scratch. It is also a great way to make team-specific backgrounds to communicate your unit’s unique identity within your company’s culture.
Uniform Team Backgrounds
When consulting remotely with clients, a unified front is a huge contributor to your professionalism. Clients who get a consistent quality of performance and visual background that is independent of the individual team member they consult are more likely to feel confident about a company’s communication and about their services. This translates to closing new customers too, because it shows that you take the time to elevate your entire team’s approach to communication and it implies QA processes that reassure clients.
Maintain Privacy and Confidentiality
Using office Zoom backgrounds free choices to at least set a consistent tone is as much about protecting your workers and your interior administrative processes as it is about pleasing customers. When you use a custom background, your client does not know whether you are taking the call in your office, at home, or in an open work environment using a headset.
That provides privacy for your workers and avoids conversations with clients about your company structure that your clients do not need to know unless they plan on making site inspection visits. This additional layer of security can give workers peace of mind when it comes to their remote work arrangements because taking a call from the hotel on a trip for another client is the same experience on the client side as taking that call from your office when you can drop everything and focus on them.
Build Your Custom Background
There are options at every buy-in level from free to fully custom templates that your clients will never see replicated, even in basic format. That makes it easy to professionalize quickly, and it also leaves you room to continue strengthening your brand as you grow. Check out your choices today to learn more.