Revolutionize Your Instagram Marketing Strategy: How to Add Clickable Links to Instagram Reels

Welcome to the ever-evolving world of Instagram marketing! If you’re on the hunt for new ways to connect with your audience, we’ve got a brilliant trick up our sleeve that could be a game-changer: adding clickable links to Instagram Reels. Seems complex? 

Don’t worry, we’ve got you covered! This guide will walk you through the surprisingly simple steps to add those clickable links and revolutionize your engagement strategy on Instagram. So sit back, grab a cup of coffee, and let’s dive right in!

What is Instagram Reel?

Instagram Reel is the latest feature from the social media giant, Instagram, that allows users to create and share short, 15 to 30-second videos set to music or custom audio. It’s Instagram’s way of bringing the fun and creativity of short videos to their platform. 

A fantastic tool for personal and business accounts alike, Reels has emerged as a powerful promotional tool, offering a new way to reach potential customers and engage with an existing audience. With the ability to add text, filters, and effects, Reels encourages users to get creative and share their personality or brand in an engaging, bite-sized format.

Can You Add a Link to an Instagram Reel?

Adding a link to your Reel is a fantastic way to drive your followers directly to your website, product page, or any other destination you’d like them to visit. However, this feature isn’t available for any user at this moment. Unfortunately, you can’t add a link to your reel. Even though you add the URL on the caption, it’s not going to be a clickable link. 

Reel became a powerful tool in your marketing arsenal, allowing you to increase followers, promote your products, or even grow your audience. Keep reading to learn the step-by-step process of adding clickable links to your Instagram Reels.

How to Add Clickable Links to Instagram Reels

So, how do you add clickable links to Instagram Reels? Whether you’re a social media pro or just getting started, you’ll find it’s a breeze with our simple guide. This feature is incredibly useful for driving traffic and conversions, giving your followers a seamless way to go from enjoying your content to checking out your products or services. 

Buckle up as we delve into the detailed process, showcasing how you can add clickable links to your Instagram Reels and take your Instagram marketing strategy to the next level.

Method #1: Add Link to Bio

The ‘Link in Bio’ is a common strategy for Instagram users, especially for those who do not meet the criteria to directly add clickable links to their Reels. While Instagram allows only one link in your bio, you can use a link service to create a landing page with multiple links. Let’s break it down!

• Open your Instagram app and go to your profile.
• Tap on the ‘Edit Profile’ button located right under your profile picture and bio.
• You’ll see a text field titled ‘Website’. This is where you can add the URL that you want your followers to visit.
• Paste the URL in the ‘Website’ field.
• Tap ‘Done’ in the upper right-hand corner to save your new bio.

There you go! Now when someone visits your Instagram profile, they’ll see the link in your bio and they can just tap on it to be redirected to your designated URL. You can use this space to link to your website, blog, product page, or other social media profiles. 

Method #2: Add Link to Instagram Stories

• Open your Instagram app and tap on the camera icon at the top left of the screen or swipe right anywhere in the Feed to get to the Stories screen.
• Capture a new photo or video, or choose one from your phone’s library by clicking on the square gallery icon at the bottom left of the screen.
• Once you’ve chosen or captured your content, tap the chain link icon at the top of the screen.
• If you don’t have a pre-existing link to use, you’ll need to manually enter or paste the URL in the text box that appears.
• After you’ve entered your URL, press ‘Done’ or ‘Enter’ on your keyboard. Instagram will automatically check the link for any potential issues. If everything is okay, the link icon will turn white.
• Now, you can go ahead and add any other elements, like stickers or text, to your story before posting it. When you’re ready, tap ‘Your Story’ at the bottom of the screen to post it.
• Your followers can now access this link by swiping up on your story.

By sharing a link directly in your story, you’re offering a seamless experience for followers to check out your site, products, or blog, all without leaving the Instagram app. Use this strategy in conjunction with your Instagram Reels to maximize impact and drive more traffic.

Method #3: Send Link Via Direct Message

• Open your Instagram app and navigate to the home screen.
• Tap on the paper airplane icon at the top right of the screen. This will open your Direct Messages.
• In your Direct Messages, either choose an existing conversation or tap on the ‘+’ button at the top right to start a new conversation.
• If starting a new conversation, search for the Instagram user you want to send the link to. Select their profile and tap ‘Next.’
• Once in the conversation, tap on the message field at the bottom of the screen.
• Paste the URL you want to share into the message field.
• After the URL is pasted, press the ‘Send’ button.

That’s it! The link has been sent via direct message to the selected Instagram user. This method can be used to share your website, blog post, product page, or any other URL directly with specific individuals. Utilize this feature along with your Reels to provide a personalized touch to your engagement strategy.

Conclusion

Mastering the art of adding clickable links to Instagram Reels can significantly enhance your marketing efforts on the platform. Each method discussed offers a unique way to guide your followers to your desired destination, be it a product page, blog post, or any other URL. Remember, consistency is key. 

Regularly update your links and maintain an engaging presence in your Reels to keep your audience coming back for more. Implement these strategies today and watch as your Instagram engagement and website traffic grow. Happy Instagramming!

Frequently Asked Questions

Q. Is it possible to add a clickable link directly in Instagram Reels?

As of now, Instagram doesn’t allow direct clickable links in Reels. However, you can use the ‘Link in Bio’, ‘Link in Instagram Stories’, or ‘Send Link via Direct Message’ methods to redirect your followers to your desired URL.

Q. Can I add more than one link in my Instagram bio?

Instagram allows only one direct link in your bio. But, you can use a link service to create a landing page with multiple links and add that page’s link to your bio.

Q. How many followers do I need to use the ‘Swipe Up’ link feature in Instagram Stories?

You can add links to your Instagram stories even with a few followers now.