Scale Your SMS Marketing Outcomes by Leveraging the Potential of Zoho’s Applications
In a business, what’s most important is to be able to reach out to potential customers in an enticing manner. You want to make your products or services convince the customers to make the purchases. And there are several marketing measures for you to make that happen.
One such approach in the arena of engaging customers to your brand is SMS marketing. Its cost-effectiveness and higher response rate have made it a popular approach for brands to scale their customer base. But without the right tools, leveraging the potential of SMS marketing might be a bit difficult.
Zoho CRM development enables you to use the right applications, extensions, or tools to make your SMS marketing campaign a success. Do you want to know how? Let’s dive deeper into it!
What is SMS Marketing?
SMS marketing is an approach that businesses use for sending promotions or updates to customers through text messages. It is similar to that of email marketing but has a higher opening rate, as people don’t have to log in to their email accounts to access the promotional message.
In comparison, SMS messages are shorter and more engaging than email messages. Therefore, this approach is considered more convenient to bag more sales and bring in more customers to the business. But, similar to email marketing, customers must opt-in for SMS marketing as well for you to be able to send them promotional updates.
What are the Ways to Effectively Implement SMS Marketing with Zoho CRM?
Zoho CRM gives you the flexibility of implementing a focused approach for managing marketing measures. There are several extensions out there for you to enable your sales team with accessibility to the SMS texts easily.
While you are leveraging the potential of to create an SMS extension for your marketing measures, here are some ways you can ensure success:
- Set Your Strategies Right
The success of your SMS marketing campaign depends on the strategies that you set. For instance, if you are into email marketing as well, it would be considered a smart move to send SMS to your leads who didn’t open your emails in your last campaign.
Connect with the experts, and you shall get more strategies to count on! But choosing the right tool for it would be important. Seeking integration of an SMS extension with your Zoho CRM will allow you to send and track your text messages from the unified dashboard.
- Keep the Messages Shorter and More Engaging
SMS is supposed to be short and not some long-form promotional message. Therefore, count on keeping the messages extremely short yet catchy to make your customers feel excited about the update.
You must give your audience some reason to come and interact with your brand after reading the SMS. Even with the high opening rate, your text messages can still be ignored if you don’t add value to them.
Upon seeking Zoho CRM development and getting your SMS extension for the CRM platform, you will be able to curate shorter copies and store them as templates. It will help you save your time and effort on tailoring the text messages repeatedly for every group of customers.
- Set Some Personalized Templates
When you have some personalized templates ready, it can be a winning move for you. Depending on different use cases and situations, you can set up some unique personalized SMS templates to promote faster communication.
Add a human touch to these templates, and don’t be too generic, as consumers reject such messages. Set these templates in your Zoho CRM section so that it becomes easy for you to use them in your SMS marketing campaign with just a single click.
You can prefer setting templates for welcoming customers, thanking them for their purchases, discounts, and others. WooCommerce Development can help you get these integrations pre-installed to allow business owners to give their customers a seamless experience.
- Track the Replies and Take Necessary Actions
If you have implemented the above strategies well, you can possibly expect to get ample replies to your messages or SMS marketing campaigns. You need to use your Zoho CRM to track all of these conversations and respond to them with necessary actions.
Can Zoho Help With SMS Marketing Automation?
Zoho also provides you with its marketing automation features to support your SMS campaigns. This solution is integrated with Clickatel and Twilio, which enables you to send promotional SMS messages to your select group of audience.
This helps you with sending marketing texts to select contacts. Not only that, but you can also analyze the messages that you have sent, are delivered, or are opened. Some of the features that Zoho Marketing Automation has to offer for your SMS marketing campaigns include:
- Automating the Messages
You have the liberty to add automated texts in dedicated workflows or send direct follow-ups to the contacts based on their interaction with your brand, products, or services.
- SMS Scheduling
What’s better than scheduling your messages to get them delivered on time? With this feature. Zoho CRM enables you to use the marketing automation features and set a date and time on when you want the texts to be sent to a group of contacts.
- Send Automated Reminders
You can set automated reminders for select groups of customers. Suppose there are upcoming events, appointments, and other such programs in which your customers have enrolled. Set automated reminders to scale the user experience quotient.
Apart from that, you can also get woocommerce development to set follow-up texts upon order confirmation, discount updates, or delivery updates.
- Make SMS Marketing Part of the Sales Journey
In the entire sales journey of your customers, you can add SMS marketing as an integral part, using the Zoho CRM development and marketing automation solutions. In this way, scheduled messages will be sent automatically to your customers upon completion of any specific action.
Parting Words
Enhancing the customer engagement aspects through SMS marketing will require careful planning and choice of the right tools. Whether it is about using Zoho CRM to create a dedicated extension or Zoho’s marketing automation feature, both of these approaches would help you scale your SMS marketing efficiency and get you high returns.