You are planning to carry out advertising campaigns. Do you want to generate qualified traffic to your site and attract prospects? But you are hesitant to choose an SEA agency. You don’t know whether you should manage campaigns in-house or contact an agency.
It is not always easy to find a good solution to implement a paid search strategy. As long as there are web marketing agencies and independent Google experts, it is difficult to make a choice.
Read this article until the end to find out which agency to choose to make your paid search strategy profitable.
What is SEA? The quick definition to remember
SEA (search engine advertising) refers to paid referencing or an Ads campaign. This is one of the web marketing levers that gives you immediate visibility in search engine results. It consists of broadcasting advertisements on the first page of Google in the advertising network. Depending on your budget and your marketing objective, you can launch one or more campaigns to improve your visibility.
Theoretically, SEA is opposed to natural referencing which brings in organic traffic. But they complement each other and share many points in common. Just like ecommerce seo company optimization, SEA is based on Internet users’ queries and the choice of keywords. It constitutes a lever for acquiring traffic to your site. Thanks to SEA, you can:
- Be visible in search engines to attract more visitors.
- Generate traffic, improve your notoriety and reach potential customers.
- Find new customers and maximize online sales.
- Increase your conversion rate and make your remarketing strategy more effective.
Choosing an SEA agency: what are the advantages?
Entrusting an SEA campaign to a paid SEO agency allows you to create a dynamic and profitable ad. Digital agency generally define marketing strategies to obtain maximum results with minimum investment. They help you succeed in your advertising on the internet and guarantee the success of your entire web project.
Of course, you can choose a Google expert or a freelance web marketing consultant. But, if you are looking for the support of an expert team in digital marketing, it is preferable to use an SEA agency. For what?
A digital agency for your campaigns?
Quite simply, because a good web marketing agency has the knowledge of the essential tools as well as the expertise in AdWords referencing.
A certified SEA agency helps you create and manage your advertising. She uses her professional skills and different tools. Choosing an SEA agency means taking advantage of better use of Google advertising tools, because it uses, for example, the Google AdWords keyword planning tool. The latter can be found in the Tools section of the AdWords account. It presents relevant data regarding the queries requested by Internet users in search engines. This planning tool allows agencies to analyze trends and then establish a list of relevant keywords.
Once they discover the expressions that connect you to your audience, they proceed to create your ads. And that’s not all. You receive performance reports from your campaigns periodically. It provides you with data on the number of clicks, click-through rate, impressions, conversion rate, etc.
In this way, the web SEO agency provides you with analysis and optimization of your campaigns. This allows you to increase traffic to your website in record time. In short, choosing an SEA agency helps you:
- Perform good targeting and exclude negative keywords for your industry.
- Create and manage campaigns according to your marketing objective.
- Manage AdWords auctions.
Why use an SEA agency?
The best digital agencies have different certifications that allow them to create profitable advertising. They hold, among other things, AdWords, Facebook Ads and Bing Ads certification. They also have the Google Partner badge which attests to their mastery of Google advertising. They can thus optimize your campaigns and put them on the first page of search engines. They also support your social Ads campaigns
Additionally, the best SEO agencies provide a 360° marketing strategy. That is to say, they take care of setting up SEA campaigns, SMA (social media advertising), SMO (social media optimization), natural SEO, email campaigns, etc. Therefore, choosing an SEA agency also means working with a team of experts who optimize your results. She creates a web strategy by having a global view of your different acquisition levers. Which proves beneficial for the growth of your business.
Why choose the SEO.fr agency to optimize your Google campaign?
Are you looking for an SEA agency to launch a campaign? Do you want to gain visibility to generate qualified traffic? Would you like to make your e-commerce site or your affiliate business profitable?
Our Google Ads agency helps you attract more customers and maximize your sales through paid search. Our Google Ads PREMIER certified web agency has the knowledge and experience necessary to offer you professional support. Our AdWords consultants and our traffic manager deploy their know-how to deliver a service that meets your expectations.
From the choice of keywords to the implementation and management of your campaigns, we offer you a quality service. We create text ads or image ads for you based on your advertising budget. You choose the type of auction that best meets your marketing objective (CPC, CPM, CPA). In this way, you effectively measure the performance of your campaigns in the short and medium term.
Our expert commercial SEO team doesn’t just help you with purchasing keywords. It is not exclusively responsible for increasing your click-through rate. We complete SEO and SEA to offer you long-term results.
With SEO.fr as an SEA agency it is above all:
- More lead conversions: you only target and pay for terms suited to your target.
- Monitoring the performance of your campaigns for better optimization. You distinguish which campaigns are working based on predefined KPIs.
- Good SEO and increased traffic.
- You develop your e-reputation.