Key Factors to Consider for Professional Localization Services
Website, software, and app localization services are quite tricky in nature and share many similarities. Software localization also known as l10n deals with the process of adaption of a software application according to the preferences and choices of a particular culture and target audience.
Besides that, translation of the content into required languages also deals with the adjustment of several components. It includes date and time format, currencies, address formats, other input methods, and decimal separators. It is also imperative to consider the cultural influences and aspects. That is because these affect the implementation of images, symbols brands, and other connotations.
Localization is a hectic and challenging task. So is the localization of a website and a mobile app. In order to go for localization of the software, app, and website, it is also mandatory to be mindful of localization and its role outside the current market. Besides that, the potential for the relevant software, websites, and apps should be checked according to the trends of the target market.
Benefits of Localization
The benefits of the website, software, and mobile app localization services are countless. Localization helps to:
- Increase market presence and opportunities
- Support expansion and boosts sales
- Strive in a competitive market
- Improves brand image
- Establish a good customer experience
- Reduce costs and mitigating risks
- Drive more sales
Important Facts Regarding Localization
It is also imperative to note a few facts.
- Not going for professional website localization makes a company miss out on a huge audience and around 13% of the clients and users.
- Almost 86% of the localization content and advertising campaigns produce fairly high click-through and conversion rates in comparison with their English counterparts.
- Localization can enhance search traffic by 47%.
- It increases website visits by 70%, and increases conversion rates by 20%.
Key Points to Consider Before Going For Professional Localization Services
Going through these facts tells how investing in the localization of software, websites, and apps has become significant now. Here are a few of the factors that are important to consider prior to localization.
Target audience
The demand for software, website and app localization services is very high. The target audience is very important to take care of. A company should consider its product and usage. Moreover, it is imperative that the company consider how the launch of a new product in the potential market can prosper. Professional localization services can help people understand the content of your website. If you go for website localization and integrate the mobile app with it, then lots of people will be able to shop online, leading to more sales and profit.
Determining the Target Market
It is of foremost importance to analyze the market before going for professional localization services. Knowing the target market is as important as being well aware of the target audience and their requirements. Localization has great relevance to culture and language.
Going for website localization for the Chinese market might not go well with the potential audience. However, launching a multilingual website as per the dialects of simplified Chinese (targeting mainland China) and two in traditional Chinese (for Taiwan and Hong Kong) and Mandarin Chinese could make more sense. Considering the language, culture, and background are equally important. There are cultural norms of every target market. Therefore, it is always suggested to test the market by launching a minimum level of product.
Knowing the Laws and Legal Matters
The legal laws of each region and country are different. You have to be well-versed with the regulations and guidelines otherwise consumers can take you to consumer courts. Many countries have restrictions on different goods, products, and content as well. Consideration of religious and cultural aspects is also significant in the proper apprehension of legal matters. Many global companies go for cultural and legal reviews before going for professional localization services.
Layout and Presentation
The presentation of the content in the localization process is very important. The presentation involves a complex layout that changes when the content is translated into other languages. This is because some languages contract while some expand after translation. Additionally, some languages require capitalization that is not present in other languages.
The professional who is responsible for doing localization should know the different numeral systems of each language. Additionally, they should give attention to detail to grammar pluralization and punctuation. In this way, people will find your apps user-friendly and can navigate easily with the help of app localization services.
Wrapping Up
If you want to compete in the international market and grab the attention of the masses then the best way is to speak with the target market in a way that resonates with millions of potential customers. Reaching potential customers in different regions and speaking their native language considering regional and cultural values shows that you give value to your customers and you give them the same importance as you give to the customers that are present in your local market. In short, localization makes a whole lot of difference providing better user experience.